Isso prova que n\u00e3o basta ser recicl\u00e1vel para ser reciclado. O incentivo \u00e0 reciclagem passa obrigatoriamente pela educa\u00e7\u00e3o e incentivos econ\u00f4micos que resultem no interesse dos catadores e recicladores.<\/p>\n
Enquanto isso em S\u00e3o Paulo, a prefeitura acredita estar contribuindo para o aumento das taxas de reciclagem ao regulamentar uma sacola pl\u00e1stica n\u00e3o degrad\u00e1vel, com s\u00f3 um fornecedor nacional da resina recicl\u00e1vel de fonte renov\u00e1vel, para ser reutilizada como saco para lixo, tal qual eram usadas as antigas e agora proibidas sacolas brancas.<\/p>\n
Agora a polui\u00e7\u00e3o pl\u00e1stica tem cor permitida em SP.<\/p>\n
O Instituto IDEAIS quer saber. Qual a taxa de reciclagem de garrafas pl\u00e1sticas em SP? E de sacolas?<\/p>\n
***<\/p>\n
PepsiCo: \u2018More than half of the bottles and cans consumed in the US aren\u2019t recycled\u2019<\/strong><\/p>\n Studies show more than half of the bottles and cans consumed in the US aren\u2019t recycled, with only 33% of plastic bottles recycled, says PepsiCo.<\/p>\n Figures from the American Beverage Association show the US beverage container recycling rate is 42%.<\/p>\n Plans to increase the US beverage recycling rate to 50% by 2018<\/strong><\/p>\n As a result, PepsiCo has launched a social media campaign called #RecycleforNature as part of its Recycle for Nature program to increase the US beverage recycling rate to 50% by 2018. Ronan Stafford, senior analyst, Canadean, said a 2015 Canadean survey found 57% of European consumers are concerned about recycling, 67% are concerned about water pollution, and 56% are concerned about landfills.<\/p>\n “This closely matches consumer attitudes in the US, where a similar share of consumers are concerned about these issues,” he said.<\/p>\n This reflects the success of environmental groups in making consumers aware of the impact packaging can have on the environment. However, the problem is actually convincing consumers to change their behaviour, and awareness isn\u2019t enough.<\/p>\n “While PepsiCo\u2019s efforts re to be commended, the most successful recycling initiatives are those backed by monetary incentives and government policy, as shown in countries like Switzerland and Germany.”<\/p>\n For every one point increase in the US beverage container recycling rate each year, PepsiCo will make an additional donation to The Nature Conservancy.<\/p>\n As part of the campaign, PepsiCo Recycling has partnered with actress Malin Akerman asking consumers to post nature photos from the outdoor moments they enjoy the most \u2013 hiking, kayaking, lakeside lounging, on their social media accounts using the hashtag #RecycleforNature to raise awareness of recycling.<\/p>\n \u201cWe\u2019re excited to be working with Malin Akerman and The Nature Conservancy on #RecycleforNature and to give people a fun way to celebrate their passion for nature and highlight the importance of recycling and water conservation,\u201d said Meagan Smith, program director, PepsiCo Recycling.<\/p>\n \u201cWe all have a connection to nature, and we want to show that the simple act of recycling can have a big impact on the moments we enjoy in the outdoors and on the environment around us.\u201d<\/p>\n
\n“What Pepsi is doing shows how big corporations are increasingly taking a holistic approach to environmental issues, covering reduction of energy, water and materials, recovering value from waste and keeping the environment clean,” Jane Bickerstaffe, director INCPEN, told FoodProductionDaily.<\/p>\n
![\"\"](\"http:\/\/farm9.staticflickr.com\/8385\/8471733382_734d6b67ed.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"