{"id":37071,"date":"2024-05-16T07:30:54","date_gmt":"2024-05-16T10:30:54","guid":{"rendered":"https:\/\/www.funverde.org.br\/blog\/?p=37071"},"modified":"2024-05-16T05:50:49","modified_gmt":"2024-05-16T08:50:49","slug":"geracao-z-busca-qualidade-transparencia-e-saude","status":"publish","type":"post","link":"https:\/\/www.funverde.org.br\/blog\/geracao-z-busca-qualidade-transparencia-e-saude\/","title":{"rendered":"Gera\u00e7\u00e3o Z busca qualidade, transpar\u00eancia e sa\u00fade"},"content":{"rendered":"<p>Por Reda\u00e7\u00e3o site <a href=\"https:\/\/pratodoamanha.com.br\/\" target=\"_blank\" rel=\"noopener\">Prato do Dia<\/a> &#8211; 26 de janeiro de 2024 &#8211; <em><span style=\"color: var(--wpex-heading-color); font-size: 14px; font-family: var(--wpex-body-font-family, var(--wpex-font-sans));\">No mercado agr\u00edcola, a entrada da gera\u00e7\u00e3o Z aponta uma tend\u00eancia para \u00e0s inova\u00e7\u00f5es.<\/span><\/em><\/p>\n<p>V\u00e1rios segmentos de mercado est\u00e3o sendo impactados pelos h\u00e1bitos de consumo da Gera\u00e7\u00e3o Z (pessoas nascidas entre metade da d\u00e9cada de 1990 e o ano de 2010), e na \u00e1rea de alimenta\u00e7\u00e3o n\u00e3o poderia ser diferente.<\/p>\n<p>Conhecidos como nativos digitais, os \u201cGen Z\u201d t\u00eam, como uma de suas principais caracter\u00edsticas, o consumo sustent\u00e1vel.<\/p>\n<p>Isso significa que buscam produtos de empresas que prezem pela transpar\u00eancia e adotem boas pr\u00e1ticas ambientais, sociais e de governan\u00e7a (ESG).<\/p>\n<p>Para D\u00e9cio Luiz Gazzoni, Engenheiro Agr\u00f4nomo, pesquisador da Embrapa Soja, membro do Conselho Cient\u00edfico Agro Sustent\u00e1vel e da Academia Brasileira de Ci\u00eancia Agron\u00f4mica, a pandemia n\u00e3o mudou a agenda das transforma\u00e7\u00f5es, apenas antecipou metas e fatos.<\/p>\n<p>\u201cPara os Gen Z, o consumo \u00e9 modulado por exig\u00eancias como sa\u00fade, ambiente, qualidade e transpar\u00eancia. Conscientes nas escolhas, com valores claros, e mais abertos \u00e0s inova\u00e7\u00f5es que chegam ao campo, sem obnubilar valores j\u00e1 vigentes e com os quais aquiescem\u201d, disse ele, ao\u00a0<a href=\"https:\/\/www.agrolink.com.br\/noticias\/categoria\/tecnologia\/consumo-da-geracao-z-impacta-o-agro_486613.html\" target=\"_blank\" rel=\"noreferrer noopener\">AgroLink<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Agro e a gera\u00e7\u00e3o Z<\/h3>\n<p>Em rela\u00e7\u00e3o ao agro, a gera\u00e7\u00e3o Z representa uma diversidade de perspectivas.<\/p>\n<p>De acordo com um estudo recente apontado pelo AgroLink, cerca de 54% daqueles que fazem parte da gera\u00e7\u00e3o Z, preferem n\u00e3o permanecer nas propriedades familiares.<\/p>\n<p>Apesar disso, muitos ainda demonstram interesse em carreiras agr\u00edcolas, justamente por conta das inova\u00e7\u00f5es tecnol\u00f3gicas e as novas oportunidades proporcionadas pela cadeia agr\u00edcola.<\/p>\n<p>Segundo dados do estudo, a gera\u00e7\u00e3o z no agro tem uma vis\u00e3o positiva das entidades governamentais, contudo, s\u00e3o pessoas menos leais a marcas e que d\u00e3o prefer\u00eancia para\u00a0<a href=\"https:\/\/pratodoamanha.com.br\/oportunidades-dos-bioinsumos-no-brasil\/\" target=\"_blank\" rel=\"noopener\">bioinsumos<\/a>, como os biopesticidas, por exemplo.<\/p>\n<p>\u201cAssim como ocorreu em outras passagens de bast\u00e3o, mudan\u00e7as vir\u00e3o. Nesta d\u00e9cada, elas ser\u00e3o mais significativas pela quantidade de possibilidades, resultantes da intera\u00e7\u00e3o entre velocidade de inova\u00e7\u00e3o e de comunica\u00e7\u00e3o. O que n\u00e3o muda \u00e9 o fato de alimentos sempre serem um tema em pauta e a consolida\u00e7\u00e3o de uma vari\u00e1vel diretriz muito clara: a preocupa\u00e7\u00e3o com sustentabilidade, governan\u00e7a e transpar\u00eancia, particularmente com seguran\u00e7a dos alimentos e prote\u00e7\u00e3o ao ambiente. S\u00e3o estes sinais que as nossas cadeias agr\u00edcolas devem capturar e introjet\u00e1-las at\u00e9 os agricultores\u201d, conclui Gazzoni.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Reda\u00e7\u00e3o site Prato do Dia &#8211; 26 de janeiro de 2024 &#8211; No mercado agr\u00edcola, a entrada da gera\u00e7\u00e3o Z aponta uma tend\u00eancia para \u00e0s inova\u00e7\u00f5es. V\u00e1rios segmentos de mercado est\u00e3o sendo impactados pelos h\u00e1bitos de consumo da Gera\u00e7\u00e3o Z (pessoas nascidas entre metade da d\u00e9cada de 1990 e o ano de 2010), e&hellip;<\/p>\n","protected":false},"author":2,"featured_media":37072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5,71],"post_series":[],"class_list":["post-37071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-agricultura","tag-sustentabilidade-viver-sustentavelmente-consumo-sustentavel","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gera\u00e7\u00e3o Z busca qualidade, transpar\u00eancia e sa\u00fade - FUNVERDE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.funverde.org.br\/blog\/?p=37071\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gera\u00e7\u00e3o Z busca qualidade, transpar\u00eancia e sa\u00fade - FUNVERDE\" \/>\n<meta property=\"og:description\" content=\"Por Reda\u00e7\u00e3o site Prato do Dia &#8211; 26 de janeiro de 2024 &#8211; No mercado agr\u00edcola, a entrada da gera\u00e7\u00e3o Z aponta uma tend\u00eancia para \u00e0s inova\u00e7\u00f5es. 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