{"id":574,"date":"2008-02-27T09:00:21","date_gmt":"2008-02-27T11:00:21","guid":{"rendered":"http:\/\/funverde.wordpress.com\/2008\/02\/27\/574\/"},"modified":"2008-02-27T09:00:21","modified_gmt":"2008-02-27T11:00:21","slug":"574","status":"publish","type":"post","link":"https:\/\/www.funverde.org.br\/blog\/574\/","title":{"rendered":"Natura lan\u00e7a sacola de compras reutiliz\u00e1vel"},"content":{"rendered":"<p><font color=\"#008000\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" width=\"349\" src=\"http:\/\/farm1.static.flickr.com\/76\/210512451_db2cb0cee6.jpg?v=0\" height=\"500\" \/><\/font><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/junepanic\/\" title=\"Link para fotos de ohsoretro\"><b><font color=\"#0063dc\">ohsoretro<\/font><\/b><\/a><\/p>\n<p><font color=\"#008000\">O documento de 19 de fevereiro de 2008<\/font><\/p>\n<p><font color=\"#008000\">Basta dar uma volta, alugar um filme, passar na padaria, ou comprar algo na farm\u00e1cia que o resultado s\u00e3o muitas sacolas pl\u00e1sticas para guardar em casa. Essas embalagens causam grande impacto ambiental, j\u00e1 que s\u00e3o derivadas do petr\u00f3leo, recurso n\u00e3o renov\u00e1vel, e demoram em m\u00e9dia 450 anos para se decompor*. Ocupam de 15% a 20% do volume de um lix\u00e3o, al\u00e9m de poluir rios, mares e lagos.<\/font><\/p>\n<p><font color=\"#008000\">Com o objetivo de mobilizar os consumidores, as bolsas de pano, tamb\u00e9m conhecidas como eco bags e shopping bags, criadas por v\u00e1rios estilistas e marcas s\u00e3o a nova aposta do mundo fashion. Seguindo essa tend\u00eancia mundial, a Natura lan\u00e7a sua vers\u00e3o feita de tecido panam\u00e1 &#8211; 100% algod\u00e3o natural. Estampada com a frase Essa bolsa carrega as minhas escolhas, a novidade prop\u00f5e uma reflex\u00e3o sobre o consumo consciente e ainda tem sua renda revertida para projetos de melhoria da educa\u00e7\u00e3o p\u00fablica do pa\u00eds.<\/font><\/p>\n<p><font color=\"#008000\">Mobiliza\u00e7\u00e3o &#8211; Para a Natura, ao se preocupar com o impacto ambiental dos produtos que consome e mobilizar outras pessoas a agirem dessa forma, o consumidor passa a exercer tamb\u00e9m seu papel de cidad\u00e3o. A empresa aposta no poder mobilizador de seus mais de 600 mil consultores para ajudar nessa mudan\u00e7a de comportamento. \u201cAtitudes conscientes podem ser traduzidas por pequenos gestos. A mudan\u00e7a de alguns h\u00e1bitos em cadeia pode ser um primeiro e significativo passo para grandes transforma\u00e7\u00f5es.\u201d. acredita Erasmo Toledo, diretor de marketing de relacionamento da Natura.<\/font><\/p>\n<p><font color=\"#008000\">A sacola \u00e9 parte do portf\u00f3lio de produtos da linha Crer Para Ver &#8211; programa de mobiliza\u00e7\u00e3o social que arrecada recursos com da venda volunt\u00e1ria de produtos\u2013 e, como todos os produtos da linha, ter\u00e1 o lucro destinado a projetos educacionais da rede p\u00fablica do Pa\u00eds.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ohsoretro O documento de 19 de fevereiro de 2008 Basta dar uma volta, alugar um filme, passar na padaria, ou comprar algo na farm\u00e1cia que o resultado s\u00e3o muitas sacolas pl\u00e1sticas para guardar em casa. Essas embalagens causam grande impacto ambiental, j\u00e1 que s\u00e3o derivadas do petr\u00f3leo, recurso n\u00e3o renov\u00e1vel, e demoram em m\u00e9dia 450&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_series":[],"class_list":["post-574","post","type-post","status-publish","format-standard","hentry","category-geral","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natura lan\u00e7a sacola de compras reutiliz\u00e1vel - FUNVERDE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.funverde.org.br\/blog\/574\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natura lan\u00e7a sacola de compras reutiliz\u00e1vel - FUNVERDE\" \/>\n<meta property=\"og:description\" content=\"ohsoretro O documento de 19 de fevereiro de 2008 Basta dar uma volta, alugar um filme, passar na padaria, ou comprar algo na farm\u00e1cia que o resultado s\u00e3o muitas sacolas pl\u00e1sticas para guardar em casa. 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